Google’s unpredictable algorithms updates and ever-changing rankingcriteria often leave marketers breathless. In some cases, such enhancements make sense and require few changes here and there. Still, catering to Google’s mood swings is mostly a hair-pulling task!
Google 2017 Ranking Says: It Takes Two (Content And Seo) To Tango
Fortunately, Google’s 2017 ranking factors are extremely justifiable. In order to enjoy Google’s love this year, you need to create STELLAR content, while adding EVERGREEN search engine optimization (SEO) tweaks to the mix.
Except for number 4 (mobile friendliness), Google 2017 top 5 ranking factors look like a ping pong ball tossed between SEO and Content. Let’s examine each one in details…
Google Number 1 Ranking Factor Says: Link Building Is HOT
Quality link building took a whopping 28% of Google’s overall ranking criteria and came in first place as the most important ranking factor.
If you are eager to rank higher on Google, then building Google-trusted inbound links should be your number one priority.
In essence, “Link Building” is an SEO term so you may think that effective link building would involve extensive technical SEO work. However, SEO expertsbeg to differ!
The Skyscraper Technique: Link Building = Stellar Content
In his must-read article about the skyscraper link building case study, Brian Dean, the Backlinko guy, offered 3 main steps to achieve quantum leap link building.
Step 1: Find an excellent piece of content that’s widely shared and linked to in your field of specialty.
Step 2: Create a superior version that tops your chosen content in every imaginable way: Depth of information, content size, design…you name it.
Step 3: Pitch the RIGHT people to link to your stellar content
Brian achieved a very impressive 11% response rate for his link building pitching efforts. Yes, he wrote a compelling email pitch but it was his outstanding content the propelled people to link back to his website.
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